The 10 Golden Rules Every Copywriter Should Master

1. Know Your Audience

Before you write a single line, know who you’re talking to and what they truly want.
Ask yourself:

• Who are they?

• What keeps them up at night?

• What solution are they secretly searching for?

✅ Example: Writing for new moms will sound very different from writing for tech founders.
🔑 Tip: Build a simple customer persona — age, goals, fears, and motivations.

2. Understand Your Product or Service

You can’t sell what you don’t understand.
Know exactly:

• What it does

• How it works

• Why it matters

✅ Example: To sell a skincare serum, you must know how it clears acne or fades spots.
🔑 Tip: Use the product yourself, read real reviews, or talk to customers.

3. Discover Your Principal Selling Point (PSP)

Your PSP is the one reason people should choose your offer over the rest.
✅ Example: “The only protein shake made from 100% sprouted organic almonds.”
🔑 Tip: It’s your unique promise — the hook that defines your brand.

4. Write Benefits, Not Features

People buy outcomes, not specifications.
❌ Feature: “Comes with 6 settings.”
✅ Benefit: “Choose your perfect intensity and relax in minutes.”
🔑 Tip: After every feature, ask yourself, “So what?”

5. Use Active, Energetic Language

Active voice keeps your copy alive.
❌ “Our shoes are used by athletes.”
✅ “Top athletes choose our shoes for speed and power.”
🔑 Tip: Active = confident, persuasive, clear.

6. Keep It Short and Sharp

Short sentences. Simple words. Clear thoughts.
✅ Example: “Stop guessing. Start growing.”
🔑 Tip: Aim for a 6th–8th grade reading level — it makes your message easier to absorb.

7. Format for Easy Reading

The structure matters as much as the words.
Use this simple flow:
Headline → Subheadline → Hook → Benefits → CTA
✅ Example: Bullet points, white space, and bold text guide your reader.
🔑 Tip: Don’t dump text in one block — make it skimmable.

8. Craft Offers That Sell

Even great copy can’t save a weak offer.
✅ Example: “Buy 1, Get 1 Free. Offer ends tonight.”
🔑 Tip: Add urgency, scarcity, bonuses, or guarantees to boost conversion.

9. Give Clear Directions

Never leave readers wondering what to do next.
✅ Example: “Click below to claim your free trial.”
🔑 Tip: Use strong verbs: Get, Start, Join, Download, Claim.

10. Build Trust Through Your Name

Your name carries your proof. Use it well.
✅ Example: “Trusted by over 10,000 happy customers since 2010.”
🔑 Tip: Show testimonials, awards, or years of experience — credibility sells.